Hyundai will launch premium-brand Genesis


Hyundai Company decided to transform its model row Genesis into sub-brand of premium class autos. According Hyundai official statement Genesis new models will represent the highest standards of productivity, design and innovation, which can compete with the best world cars. Genesis will debut 6 new models till 2020 without Hyundai emblem.   

Instead of this, each new car will be decorated by “winged” nameplate, which is used on Genesis and Equus, while designers will update logotype definitely. Product range will get letter and figure structure of nomination: G90, G80, G70 and etc. However, part of the future model row is already exists, except for two large sedans Genesis and Equus – two-doors sport car Genesis Coupe. 

Probably, this trinity will be completed with expensive crossovers reconstructed on the base of existed Hyundai models, moreover, release of compact premium-class sedan is possible. Look of new Genesis promises to be “athletic” and chief-designer of the sub-brand Luc Donckerwolke will be in charge of it. Before he worked with Volkswagen and for today he went under another “ex-wagen” Peter Schreyer’s (Hyundai Design Head) supervision.        

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