An international event “BYD Brand Night – The thou...
A major international media event titled “BYD Brand Night – The thousands of Kilometers on the Silk Road” took place at the BYD Uzbekistan Factory in Jizzakh region, with the support of BYD and the media group of the Shaanxi Radio and Television Station.
To provide wider coverage of the ideas and objectives of the event, media representatives organized a large-scale media journey: driving 18 new energy vehicles of the Dynasty and Ocean series, as well as BYD’s sub-brands Fangchengbao, Denza, and Yangwang, they set off from Xi’an, China, to Hungary. The route also included important stops in Samarkand, Bukhara, Tashkent, and Jizzakh.
The first BYD plant outside China — BYD Uzbekistan Factory — became the central point of this journey. Media representatives got acquainted with the company’s production processes, and during the meeting, opportunities for raising bilateral cooperation to a new level were discussed.
To answer all questions regarding the details of the media journey, a conversation was arranged with Du Guozhong, Deputy Head of BYD’s Branding and Public Relations Department.
